Historically, music festivals like Woodstock and Glastonbury were created to celebrate idealism (one ‘ism that we agree is worth buying into). Lovebox is no different. Add to this idealism the inclusiveness that you find on the best dancefloors and the diversity you find on our capital’s streets and you have the beginnings of a manifesto for a world-class festival in a world-class city.

The glue that binds Lovebox together across all three days is the care and attention with which the acts and artists lovingly presented on dramatic stages against the beautiful backdrop of London’s oldest public park on a site whose facilities we endeavour to improve upon year on year. Add to that giant art installations and theatrical film-sets sourced from Glastonbury and Burning man plus random acts of absurdity, general silliness and barely controlled chaos under the trees and you start to get the picture.