Conceived one summer’s evening amid the burning embers of a bonfire, Firefly Festival was born! Held in the small forest clearing behind Elton Hall, near the town of Ludlow, Firefly is now established as a glorious small festival in its own right but proudly maintains its original intimacy of those early, humble campfires, enchanting woods, hidden dingles and a natural amphitheater. 2010 see performances from the likes of Chew Lips, King Charles, Scott Matthews, Apples and more. Firefly is about creating the ambiance to backdrop the glory of the British summer festival setting. Its lineup is always carefully hand picked to allow new acts to play alongside more established artists, creating an accessible, synchronized festival experience to be enjoyed in stunning surroundings and in the company of an attuned and happy audience.