Upton Blues Festival

About Upton Blues Festival

Since 2002, Upton Blues Festival 2027 has put blues music across Upton-on-Severn, Worcester, with the 2027 edition running from 16–18 July. Scale is part of the point. The official 2025 map listed over 190 free gigs across three main festival stages and 12 pub and bar venues, and the FAQ says there is no charge to see the music once in town.

Upton Festival Of Blues Limited was registered as a charity in July 2012, charity no. 1148230. A festival database listing puts daily capacity at approximately 4,000.

Lineup and Programme

The bill leans into blues. Listed stages include Meadow Stage, Riverside Stage, Acoustic Roots Stage and Hobsons Village Stage in the camping village. Pub and bar venues also carry live music as part of the town-wide programme.

The official map lists an American car show on Saturday and Sunday. The campsite village also has stalls.

Who Is It For?

Day visitors, campers and families make up the stated audience. The official campsite includes a Family Area and less-abled access with shorter distance to facilities. The audience is mixed.

The Venue and Site

The River Severn is the site anchor. Upton Blues Festival runs town-wide across Upton upon Severn, with main stages in the town and the official campsite on the riverbank.

The campsite has toilets and showers in two locations, shops, water and elsan points. Free campsite shuttle, medical point and mobility scooter charging are also listed. There are no electrical hook-ups, and generators are not permitted.

Travel

Upton-on-Severn sits around 10 miles downstream from Worcester and 18 miles upstream from Gloucester.

• Rail: Great Malvern is around 7 miles away; Ashchurch near Tewkesbury is around 11 miles away.
• Road: Access is via the A38 Worcester to Tewkesbury road, with M5 Junction 8 to M50 Junction 1 then the A38 to Upton upon Severn also listed.
• Local roads: Festival map routes include A4104 to A38 and A4104 to Welland.
• Parking: Two official car parks are listed, one next to the campsite field and one near the Meadow Stage and picnic area. Parking is £10 per day per car, with no overnight parking and no camper vans or high-top vehicles in the official car parks.