Live Nation announces a record investment in emerging talent through The Great Escape Festival 2025, highlighting the festival's history of launching successful careers and the importance of supporting new artists in the music industry.
Live Nation Makes Record Investment in Emerging Talent Through The Great Escape Festival 2025
Live Nation has unveiled a groundbreaking investment in emerging talent at The Great Escape Festival 2025, reaffirming its commitment to developing artists in the music industry. The festival, set to take place in Brighton this week, boasts a lineup of over 550 emerging artists from around the globe, with 750 performances scheduled in more than 30 venues across the city. This year's edition marks a historic milestone with the highest number of participating venues in the festival's history.
The Premier Showcase for Rising Talent
The Great Escape has long been recognized as the UK's premier showcase for rising talent, having jumpstarted the careers of renowned artists such as Adele, Ed Sheeran, and Stormzy. By providing emerging musicians with a crucial platform to connect with new audiences and industry professionals, the festival plays a pivotal role in shaping the future of the music landscape.
A Legacy of Nurturing New Talent
As The Great Escape approaches its 20th anniversary next year, it continues to nurture future stars of the UK music scene. Over the years, the festival has introduced audiences to rising talents like Sam Fender, Charli XCX, Skepta, Dave, and Sleep Token, while also spotlighting artists representing over 40 countries annually.
Live Nation's Ongoing Support
Beyond The Great Escape, Live Nation has been a steadfast supporter of new talent, with a significant portion of its events in venues under 1,500-capacity over the past decade. This commitment has resulted in more than 19,000 performances since 2014, showcasing the company's dedication to fostering emerging artists.
Testimonials from Artists and Industry Leaders
Rizzle Kicks, the Brighton-based duo who first performed at The Great Escape in 2011, expressed their gratitude for the festival's role in their journey: 'Great Escape is a festival close to our hearts; we used to come as kids... Genuinely can’t believe that’s now us. Buzzing for it.'
Denis Desmond, Chairman of Live Nation UK and Ireland, emphasized the importance of supporting emerging talent for the future of music: 'We recognise how important it is to give emerging artists the platforms they need to grow – which is why we’ve doubled our investment in new talent since 2018.'
Rory Bett, CEO of MAMA Festivals and VIP Nation, praised The Great Escape as a catalyst for discovering new voices in the music industry: 'Everyone loves finding their next favourite artist, and this is the place to do it.'
Learn More About The Great Escape
For additional details about The Great Escape Festival, including ticket information and event updates, visit www.greatescapefestival.com.
Published on 14 May 2025 by Ben Robinson
