There are two sides to every story. Manchester based False Advertising have created a sound with contrast at it’s heart, bringing forward a fresh take on melodic 90s alternative music. Duplicity runs deep, with both Jen Hingley and Chris Warr fronting the band and drumming alternately. The pair bring a song-writing style full of fuzzy idiosyncratic chaos, with songs that pull themselves together just in time for a solid sing-along chorus. Cited influences are wide ranging; from bands like The Smashing Pumpkins, to the themes of childrens TV shows - combining them in a way that arrives fully formed, catchy yet melancholically polished. Last year the pair roped in bass player Josh Sellers after months of writing to add weight to their heady fuzz sound, then holed themselves up in a studio to begin recording their debut record. With members of the band spending years absorbing the music industry from the inside through production and design. False Advertising have used their understanding of this world to form a sound that is laced with distain, honesty and relevance - resulting in a debut record to be anticipated later in 2015. Following a relentless rehearsal schedule and several evenings spent at various Manchester open-mic nights, the band are now ready to bring their loud parallel fuzz to the masses, and are set to become stalwarts of the UK alternative scene.