Alesso Added To SW4 Saturday

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Day One of South West Four 2014 is starting to take shape very nicely indeed. Not only will Above & Beyond play their first ever major outdoor performance in their home city, but we will also present the long awaited SW4 debuts of Jamie Jones and Mag

Promising to keep things as fresh as a daisy for 2014, our focus now shifts towards the next headliner for SW4 Saturday and the first few acts for Day Two; three mammoth acts playing SW4 for the very first time plus the return of two electronic heavyweights…
After honing his skills alongside the Swedish House Mafia, Alesso’s catalogue of Beatport #1’s include ‘If I Lose My Mind’, ‘Years’ and last year’s collaboration with Calvin Harris ‘Under Control’. These productions led to a string of headline performances in 2013 including Ultra, Tomorrowland and Electric Daisy Carnival to name a few. Inevitably with any act of his stature, Alesso has also firmly marked his Ibizan territory after stunning crowds at Amnesia and Ushuaia. Add to this his Uprising World Tour which witnessed all tickets to London’s O2 Brixton Academy sell out in a matter of hours and Alesso’s ability and extreme popularity is there for the world to see. SW4 get ready to raise your hands as we welcome Alesso for the very first time in his only London festival performance this year…

Seduced by the sounds of underground house and techno, Maceo Plex has evolved into one of the most technically gifted artists on the planet today. His beautifully crafted yet punchy productions are instantly recognisable and can be found on the world’s leading imprints including Crosstown Rebels, Cocoon and his own Ellum Audio. Having been responsible for many of Ibiza’s greatest highlights last season with performances at Circoloco, Enter and Amnesia’s Opening and Closing parties, Maceo’s demand has been hightened further recently with stellar performances for Cocorico, BPM, Holy Ship and Stereosonic. Following his sold out warehouse show last weekend at Factory7, SW4 will welcome Maceo Plex for the very first time in his only London festival performance of 2014.

Marco Carola; global ambassador of techno and one of the most talented DJs to have ever walked the Earth. After last week’s spectacular performances as part of the Music On Weekender at Electric Brixton, Marco joins us for his final London appearance of 2014. His debut at SW4 last year proved to be one of the most magical moments of our 10th Anniversary, with his mindblowing set responsible for causing near apocolyptic scenes. London has been crying out for another summer appearance from the Italian master and we are delighted that SW4 is his festival of choice. Marco arrives on Clapham Common from his epic residency at Amnesia Ibiza, which in recent months has also taken New York and Miami by storm. Prepare to be mesmerised by this techno tour de force as Marco treats South West Four to his exquisite beats.

Another act making his long awaited SW4 debut in 2014 is undeniably the hottest property in house music right now; Marc Kinchen aka MK. Having been responsible for creating some of the defining sounds and biggest house tracks in the 1990’s, including ‘Burning’ and his pioneering remix of Nightcrawler's 'Push The Feeling On', MK took a break from dance music until 2011 when he remerged more prolific than before. Through his timeless productions, MK’s  renasissance has infuenced a new generation of fans resulting in his sound becoming more dominant today than it ever has been. After releasing ‘MK In The House’ for Defected in 2013, it was clear that MK was back to his very best, with his remix of Storm Queen’s #1 single ‘Look Right Through’ becoming the pivotal track. Further remixes of Disclosure, London Grammar, Hot Natured, Haim and Paloma Faith are additional evidence of his huge demand and with world domination on the cards in 2014, we cannot wait to welcome the Area 10 boss for a house music masterclass.  

Playing South West Four for the very first time, we bring you Belguim’s premium drum & bass export for a London festival exclusive. Boasting an array of drums, synths, keys and live vocalists, Netsky is widely considered as one of electronic musics most exciting live prospects. Signed to leading imprint Hospital Records, his productions are self-influenced and demonstrate a significant amount of creative flair accompanied by a variety of heavy and dark edges. After unveiling his astounding live show at Brixton’s O2 Academy back in 2012, we have fought ever since to bring him to SW4. Often found touring his signature sound across Australia, USA and Canada in recent months, this rare live London peformance is guaranteed to go down in SW4 history. 

Having performed regularly at South West Four over the years as both Magnetic Man and back-to-back with Benga, 2014 will witness Skream arrive on Clapham Common to showcase his new sound. Since repositioning himself as a house and disco DJ, the dubstep architect has been universally welcomed into the 4X4 scene with open arms. Heavy support from Eats Everything, Claude von Stroke, Justin Martin, and Pete Tong in addition to regular appearences at Bugged Out, Holy Ship, The Warehouse Project and Fabric have enabled the Skreamizm boss to successfully showcase this new chapter in an already heavily decorated career. ‘Rollercoaster’ is the latest sudio effort from the South London producer and explores the much lighter, disco-edged sound he has since become associated with. With new material set for release before the summer, the BBC Radio 1 Friday night host is sure to provide us with another unforgettable performance.

Published on 26 February 2014 by Ben Robinson

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