Ben and Jerrys Welcome the Wich to the Fair-Trade family

Festival Crowd Header
Ben and Jerrys Welcome the Wich to the Fair-Trade

Legendairy ice cream makers Ben & Jerry’s is over the moon to welcome the ‘Wich to their fair-trade family at long last!

The ‘Wich combines dairyingly delicious vanilla and chocolatey chip ice cream, sandwiched between two chewy chocolate chunk cookies.

Enjoyed by the 40,000 attendees to this year’s Ben & Jerry’s Double Scoop Sundae festivals both in London and the new Manchester site.  The Fair-trade flavours were handed out free over the weekend of the festival which had over 25 acts play across 2 days in the glorious British sunshine and had bands such as Maximo Park and Ocean Colour Scene entertaining the crowd into an almost ice creamfrenzy. 

What better way to spend a weekend than tobe in a sunny park, with live bands and FREE fair-trade ice cream all weekend! Keep an eye out for the 2012 festival, bringing yet more great bands, fun and new flavours to the fair-trade family.

Ben and Jerry’s aim to make all of their ice cream in the nicest possible way; with milk from their Caring Dairy, free range eggs from happy chickens and Fair-trade ingredients where possible. As co-founder Jerry Greenfield says, “Fair-trade is about making sure people get their fair share of the pie.”

Find out more about the fair-trade family at

Published on 13 September 2011 by Ben Robinson

Recent News More news

  • Reading and Leeds 2021 Announcement

    Reading and Leeds Festivals announce today that a massive 6 headliners will perform in 2021 without any clashes as a second main stage is added to each site to accommodate an incredible line-up to mark the festival’s return

  • MADE Festival Confirms Return For 2021 With The Streets Headlining

    With a tongue-in-cheek ’365 Days Later’ video drop, the West Midlands’s biggest and best electronic music festival and celebration of street culture has confirmed it will return for summer 2021

  • We Are Not A Festival, a long weekend of luxury camping

    We Are Not A Festival​ has added a second weekend of luxury camping, after selling out the first weekend over 6-10th August. Campers get the chance to book their pitch 28th-31st August, for a bank holiday weekend​ at the stunning Pippingford Manor Park, Sussex

  • Deer Shed confirms 2021 music lineup

    Deer Shed Festival confirms it has retained much of the original 2020 music line-up for its eleventh edition, which was postponed until 2021.

Upcoming Festivals Browse all

  • Sound City Ipswich

    02 October 2020

    Sound City Ipswich is a first of its kind for the city. It is a multi-venue music industry conference and festival. The action will take place at four of the cities most iconic music venues - Cornhill...

  • Sunset On The West

    2 October - 04 October 2020

    Sunset on the West is a brand-new family-orientated, 3-day musical indoor extravaganza taking place from the iconic Pontins Brean Sands holiday resort in Somerset. Like many before it, it combines all...

  • Whitby Blues, Rhythm and Rock Festival

    10 October 2020

    Whitby Blues, Rhythm and Rock Festival was launched in 2013 by Solid Entertainments and it takes place at the Whitby Pavilion Complex in the town. It joins the many other Solid Entertainments-curated ...