Alex James is a hard dance producer and is also known for work under the A+E Project name. He is the bassist in Blur, the Britpop band, and he also forms part of Wig Wam, which releases the track “Wig Wam” in 2006. He works with Keith Allen on the football song “Vindaloo”.

Outside music, he owns a cheese farm, writes an autobiography, and appears on television programmes, including Mobile Act Unsigned.