The event started as a small gathering organised by the Hells Angels motorcycle club for bikers. Since 1987, the event has grown to one of the largest motorcycle festivals in Europe, with a record 50,000 people reported to have attended in 2007.
It is believed that the popularity of the event is due to the organisers' philosophy of hosting a festival that meets all the criteria of their own 'perfect party', organised by bikers, for bikers.
The festival has been hosted at the Shakespeare County Raceway in Stratford-upon-Avon in England since 1987, and always takes place in mid August. Since its inception, it has followed largely the same format (though expanded for larger crowds and more recently included bigger name bands): providing entertainment aimed at the motorcycle riding fraternity, including live rock music, beer tents, motorcycle racing, drag racing & stunt riding demonstrations. Adult entertainment traditionally features high on the bill, including Wet T-shirt contest, erotic dance shows and topless bike wash.
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