Rock Choir is described as being the United Kingdom's original, and the world's largest, contemporary choir. It was established in 2005 by musician and singer Caroline Redman Lusher. The Sunday Times Culture magazine said 'its formula is unique. Learning by rote (repetition, not sheet music), amateurs rehearse harmonies and choreographed movements to those hits that everybody knows and impulsively sings along to'. Rock Choir offers teenagers and adults the chance to sing pop, Motown, gospel and chart songs without the need to audition, read music or have any previous singing experience. It holds three Guinness World Records – 'biggest hit act in the UK', 'largest musical act to release an album (signed)' and 'largest song and dance routine held at multiple locations'. On 16 July 2010 the Daily Mail called it "Britain's biggest choral movement." In March 2012 it had over 16,000 members rehearsing in 186 locations throughout the UK. In August 2011, Coutts Woman Magazine described Rock Choir as "a community singing phenomenon that is sweeping the country," and "one of Britain's biggest brands."