Pete Herbert is a London-based DJ and producer working under his own name and several aliases. He also records and performs as Bakazou, L.S.B., Cuica, Frontera and Optimo/us, and he works with Phil Mison as Reverso68. His output is associated with house music, including deep house, disco and nu disco.

He regularly DJs at Fabric London and also plays in clubs around the world. He is linked to the names Cuica, Optimus, Pete Herbert & Dicky Trisco, Optimo and Frontera.