New Device

New Device

New Device are an English hard rock band from London, formed in October 2007. Their sound draws on late 1980s and early 1990s stadium rock, with Guns N’ Roses, Aerosmith and Metallica among the named influences. The group develops a hard rock style based on those traditions, and is described as made up of long-time rock fans.

Formation and early recordings

The band forms in London and enters the studio almost immediately after forming. In October 2007 it records four tracks at Long Wave Studio in Cardiff with Romesh Dodangoda. The songs are On Fire, Never Say Never, Heaven Knows and Takin’ Over. These recordings attract interest and the band signs to Powerage Records.

By the time of these early sessions, the members have already met or played in other bands together, with earlier experience of releasing music internationally and touring with Bullet For My Valentine, Funeral For A Friend and My Chemical Romance.

Debut album and line-up changes

New Device begins recording its debut album in June 2008 at Outhouse Studios in Reading. Ryan Richards of Funeral For A Friend plays drums on the album, and mixing takes place in Los Angeles with Cameron Webb, who has worked with Motörhead, Tenacious D and Godsmack.

In early 2010 the band goes through a line-up change and auditions new members. Two brothers join the group, and by May 2010 it is back on the road.

Live activity and radio support

The band appears at the 2009 Download and Sonisphere festivals, including performances alongside Metallica and Alice in Chains. It also records its first XFM radio session in October 2009 and receives airplay on BBC Radio 1, BBC Radio 6 Music and Kerrang! Radio.

Later in 2009 it tours as main support to Gun, then supports Heavens Basement on a UK tour and plays a one-off secret sold-out show supporting Europe. In early June 2010 it is chosen as main support for Bon Jovi at The O2 Arena in London, performing to a large crowd.