G frsh

G frsh

G FrSH is a rapper from South London. He begins making music in 2004 and builds his career around self-management, releasing original material independently and producing his own videos through his own production company. He also makes videos for other artists. He remains unsigned in the information given.

Background

He is raised on a council estate and attends a state primary school before winning a scholarship to a private school. He later graduates with a degree in economics from UCL. His career development is closely tied to this educational path, which he links to his business sense and approach to managing his work.

Releases and reach

G FrSH releases four mix CDs of original material and has more than 50,000 CDs in circulation. He initially uses free CD giveaways to build an audience, then makes his music available through retailers including HMV and iTunes. He is a playlisted artist on UK mainstream radio and wins BBC Radio 1Xtra’s “Mixtape of the week”. His video releases reach at least the top five on the channels carrying them.

Style and outlook

His music is described as diverse and based on a willingness to combine sounds and genres, while still aiming for accessible songs. His lyrics are noted for vivid imagery, wordplay and literary devices. He says his lifestyle strongly shapes his music, and his public image includes his dress sense, attitude and broader personality.

Live work and wider activity

He performs live across the UK and internationally. Outside music, he launches a clothing line and keeps a close relationship with the charity CYL. He also places emphasis on education and on giving advice and support to people in his community.