umru is an Estonian-American producer working in electronic music, with tags including bubblegum bass, trap and future bass. He gains attention through a run of remixes for Lido, Y2K, lil aaron and Kid Froopy, and his music circulates on SoundCloud and beyond. He performs in New York and Los Angeles, including at the Knitting Factory and Los Globos.

His music appears on Hyperhouse on Beats 1 Radio and is featured by Billboard, NEST HQ and Hypebeast. He is known for heavy beats and experimental sound design, and his work aims to sit between underground electronic and beat music influences and broader mainstream appeal. One of his early production credits is on a Charli XCX mixtape.