Trojan records, founded in 1968, was one of many labels in the United Kingdom that fed the ska, rocksteady and reggae craze sweeping the country. Founder Lee Gopthal had collaborated with Chris Blackwell of Island Records on mail order sales, which prompted Gopthal to start a record store called Musicland (which became part of the Muzik City Record Shops chain). Trojan's name comes from the Croydon-built Trojan truck that was used by Duke Reid in Jamaica, which had Duke Reid - The Trojan King of Sounds painted on the sides. Reid's sound system became known as the Trojan Sound, which became synonymous with the new and hip music. By 1970, Trojan artists that were making headway into the pop music charts included: Lee Perry's Upsetters, Bob & Marcia, The Cimarons, Desmond Dekker, Bruce Ruffin, Nicky Thomas and Dave and Ansell Collins.