Prido is Manchester’s own contemporary songwriter, singer and rapper of Zambian heritage. Being influenced by hip hop, Grime, soul and afrobeats, Prido has a found a way to fuse all these genre's creating a sound that is unique to him and at the same time telling a story of his history within the music. His works have received nation wide airplay from the BBC, Capital xtra, Pulse88, Reprezent , The Beat 1036fm, Rinse , Pie and Unity radio just to name a few. He also has a nomination for best male at the UMA awards.