Sliding tightly in between the likes of Alt J's alt-pop and Lorde's mainstream appeal, McCool’s signature sound is her coaxing and ever-morphing voice that darts playfully over a backdrop of offset beats and jagged guitar lines that are almost reminiscent of Prince. The way the production compliments the songwriting is extremely interesting - commercial choruses uniquely teamed with a sound that sits slightly to-the-left really catches the ear here.
With accolades from some of the world's biggest tastemakers including NYLON, Vogue and Wonderland, not to mention a flood of praise from blog giants The Line of Best Fit, Pigeons & Planes and The Music Ninja, "Pins" has turned a sea of heads in Natalie's direction - with all of them hitting the replay button.