Infinity Ink is a London-based vocal / music production / DJ duo made up of Italian Luca C and British Ali Love. They are signed to Hot Creations and Crosstown Rebels labels. Originally they formed the duo The Benedictions, playing 1960s and 1970s folk, rock inspired music on acoustic guitar. The name of the duo Infinity Ink came when the duo were playing in Moldova in their tour. They noticed a nearby factory that was called 'Infinity Inc'. So they adopted the name changing the "c" into a "k" giving it a completely new twist. The duo Infinity Ink found fame through two tracks released in 2012. First was "Games" on Hot Creations label followed by single "Infinity" on Crosstown Rebels label.