Boy Better Know

Boy Better Know

Boy Better Know is a grime label and group from the United Kingdom. It is formed in North London, N17, by JME, who is Jamie Adenuga, and his older brother Skepta, Joseph Adenuga Jr, with rapper Wiley also part of the original formation. It is a sub-crew of Roll Deep.

The label releases records by a range of artists, including Wiley and Tinchy Stryder. Boy Better Know also develops as a wider brand, selling more than 20,000 T-shirts and performing at shows around the world. The members together sell more than 250,000 records and also have live support slots with 50 Cent, Chamillionaire and the Scratch Perverts.

Wiley's single Wearing My Rolex reaches number 3 in the UK singles chart in May 2008. Boy Better Know's debut album is VIP, and it includes Rolex Sweep by Skepta featuring Wiley and JME's first single Sun, Sea and Sand. Rolex Sweep also gains attention online, with a video that receives thousands of views. Another clip features Timmy Mallett putting the BBK members through a recreation of his Mallett's Mallett game.