Blaise Bellville

Blaise Bellville

Blaise Bellville is a London club promoter and events organiser, known for founding All Ages Concerts, an under-18 live music promotion focused on young audiences. He begins promoting after leaving school and first puts on commercial club nights in west London before moving east and starting a monthly night called Troubled Minds with Caius Pawson of Young Turks and Faris Badwan of The Horrors. The night draws on a wide range of music and runs until the venue is shut down in 2006.

All Ages Concerts

Bellville starts All Ages Concerts after a music manager tells him about the difficulty of booking teen audiences for gigs. The idea is to put on under-18 shows that can attract both major and smaller bands, with the aim of creating a viable live event model without losing credibility. He runs the project with a friend who operates another over-14 club night, Way Out West.

The concerts feature mixed bills that can include artists such as Wiley, Jack Peñate and Scroobius Pip, and they attract large queues of young people. Bellville says the audience is made up of teenagers who are interested in new music, culture and fashion, and who listen to grime, hip hop, dubstep, indie and electro. He also stresses the importance of presentation and organisation, including hand-drawn flyer artwork, varied line-ups, professional security and affordable ticket prices.

Expansion and related projects

Bellville expands the All Ages Concerts idea beyond London through partnerships, including regional shows with XFM. The expansion includes dates in Edinburgh, Leeds, Manchester, Lancaster, Hertfordshire, Bedford and Tunbridge Wells. He also launches Dandy, an under-18, fashion-led club night at The End, as well as two new monthly underage nights in New Cross and Wimbledon.

Alongside this, he plans a large-capacity event at SeOne and begins building an online editorial aimed at young Britain. His work is presented as part of a growing under-18 live and clubbing scene built around credible venues and mixed, youth-focused programming.