Alexander Leon Gumuchian, known professionally as bbno$ (pronounced “baby no money”), is a Canadian rapper, singer, and songwriter from Vancouver, British Columbia. He is best known for his 2018 collaboration with Y2K, "Lalala", which quickly went viral, garnering over 1 billion streams.
bbno$ was born and raised in Vancouver, British Columbia, Canada. He started making music in 2014 and released his debut EP "Baby Gravy EP" in 2017 as a collaboration with Yung Gravy. They have since become frequent collaborators, releasing multiple albums together. Shortly after, in 2018, he released his solo debut album, "bb steps".
In October 2025, bbno$ released his self-titled seventh studio album, "bbno$", which included several of his single releases that year and the collaboration "1-800" with Ironmouse.
He briefly "retired" as a joke in early 2026, then returned with a new single (Diamonds Are Forever) days later.