AlterRed

AlterRed is an industrial goth band from London, active since 2008. The group’s line-up includes MikEy AlterRed, Rich Envy, Jack Hell, Jill Hell, Vix Vain and Mark Red. Its live and recorded work combines electronic beats and sounds with avant-garde piano and strong vocals.

Sound and influences

The band’s music brings together electronic and dark theatrical elements, with references that range from Depeche Mode and David Bowie to Mike Garson, The Dresden Dolls and IAMX. Its sound is described as a mix of synthesiser-led electronics, cabaret-like darkness and alternative influences, with strong visual presentation alongside the music.

Live performance

AlterRed builds its reputation around flamboyant, conceptual stage shows that use surreal characters and theatrical imagery. The group draws audiences from London’s indie and electro scenes as well as synthpop and EBM crowds elsewhere in the UK.

Line-up and roles

In the group’s listed roles, Mike AlterRed provides vocals and piano, Vix Vain handles synths and images, Jack H plays bass and lead guitar, and Rich Envy plays synths. The broader group membership also includes Jill Hell and Mark Red.

Style and themes

AlterRed presents itself through themes of self-medication, madness, love, lust, lunacy and loss, and frames its work as “music to lose your mind to.” Its imagery and language emphasise dark electro, cabaret and gothic performance aesthetics.