Keep It Country London is an indoor country and Americana music festival at indigo at The O2 in London, using a venue listed at 2,700 standing / 1,600 seated.
The event is built for country fans aged 14+ and leans into a Nashville-style setting with live music, line dancing and rodeo-themed entertainment.
Its London setup also includes American BBQ food, western wear retail and UK Country Hat Bar workshops at the venue.