C2C: Country to Country is an annual festival set over multiple days to pay homage to country music. The festival was created by AEG Europe and SJM Concerts in association with the Country Music Association.
The festival takes place each March and after just two years the event has become Europe's largest country music festival and welcomes over 50,000 fans across the weekend. The festival takes place at The O2 arena in London and has also extended out in 2014 to the 3Arena in Dublin. 2015 will see the festival stretch even further expanding to events at the Ericsson Globe in Stockholm and the Spectrum Arena in Oslo.