THE SNOWBOMBING ROAD TRIP 2018 - DRIVEN BY BMW

Festival Crowd Header

Loaded with one of the year’s biggest line-ups and an unmatched party spirit, Snowbombing 2018 is thrilled to announce Europe’s most adventurous festival expedition.

The Snowbombing 2018 Road Trip - Driven by BMW, is set to escort the most fun loving Snowbombers and their own vehicles from the UK to the Mayrhofen slopes.

A truly monumental festival moment, SB18 Road Trip - Driven by BMW will see a convoy of 150 cars embark on an unforgettable journey, winding its way across Europe through rolling French hills, German glades and picturesque Austrian vistas.

Beginning in a secret location in the UK at 8am on Saturday 7th April, the Snowbombing convoy are set to cover over 1000km as they drive to Dover, waving the white cliffs behind on a short fun-filled ferry trip to Calais before uncovering the hidden gems of mainland Europe. In true Snowbombing spirit, the Saturday night stop over in Saarbrücken, Germany will make time for a high-octane pit stop party featuring Bongo’s Bingo, before hitting the road again on Sunday morning with all eyes on Austria.

Arriving in Mayrhofen on Sunday afternoon, all road trippin’ Snowbombers will be greeted with a hero’s welcome in the form of the official Road Trip Arrival Procession - kicking off their festival experience with a carnival of carnage. Think street entertainment from The Provibers and Loud Noises marching band, plus celebratory games from Bongo’s Bingo, food from Hans the Butcher and the all-important Road Trip Awards where one lucky team can win a whole trip to Snowbombing 2019!

The Snowbombing Road Trip is neither a race nor rally, but an experiential adventure through Europe all the way to Mayrhoren slopes. Think camaraderie rather than competition. Enjoy the magical view out of the window as the huge convoy embarks upon the 2 day dash across four countries. Tickets are priced at £299 per car*, so get your squad together and get it booked, before climbing onto the bonnet and emitting an ape like howl of triumph!

Following on from last year’s fantastical freakadelic circus theme, the 2018 BMW Road Trip theme will be ‘Go For Gold’; a pure celebration of all things extravagant. Whether you’re inspired by record-breaking gold-medal winning Olympians such as Mo Farah and Usain Bolt or glamourous Oscar winners such as Tom Hanks, Natalie Portman and now Leonardo DiCaprio; all Snowbombing participants are heavily encouraged to deck themselves in everything 24K.

In keeping with the gold theme, Snowbombing 2018 are proud to announce BMW as the Road Trip’s official travel partner, who will be spearheading the Road Trip and showcasing the freshly released Galvanic Gold BMW X2. Ahead of the festival, BMW are giving Snowbombers the chance to win luxurious chauffeur driven trip to Snowbombing in one of the shiny X2s, these competitions will go live on air on Capital and Radio X from 12th Feb.

From just £299 per car of 5 can sign up for the 2018 BMW Road Trip! Your package includes:

  • A starting breakfast of champions
  • Return ferry crossing
  • Pit stop party featuring Bongo's Bingo
  • Fast track accreditation on arrival
  • A horde of awesome performers & surprises and more!
  • The Arrival Party including DJs, games, pork rolls from Hans the Butcher and and the all important Road Trip fancy dress awards!
  • A Road Trip goodie bag with festival programme, t-shirt and a truckload of little Road Trip surprises

Published on 05 February 2018 by UKFG

Recent News More news

  • UK Festival Trends 2026: What's Shaping the Season Ahead

    As we head into 2026, the UK festival scene is evolving in exciting new directions. From sustainability commitments to wellness spaces and tech-enhanced experiences, here's what festival-goers can expect from the season ahead.

  • Music Legend Billy Ocean Announces Summer 2026 Tour with Special Gues

    Global music icon Billy Ocean has announced a summer 2026 tour with special guest Marti Pellow. The tour includes various headline dates across the UK, showcasing their iconic hits and captivating performances. Tickets for the tour go on sale Friday, October 17.

  • Kaiser Chiefs First Headliner for Wychwood's 20th Edition

    Wychwood Festival 2026 kicks off with a bang as Kaiser Chiefs are revealed as the first headliner for its 20th edition. The festival promises a perfect blend of music, comedy, food, workshops, family fun, and camping under the idyllic Prestbury Hills from 29th to 31st May 2026 at Cheltenham Racecour

  • The Streets to headline Bristol festival

    Chart-topping UK band, The Streets, known for their unique sound and energetic performances, are scheduled to headline a large music festival in Bristol, thrilling fans with their iconic hits.

Upcoming Festivals Browse all

  • Black Deer in the City

    25 October - 26 October 2025

    Black Deer in the City is an exciting new urban festival bringing country music and culture into the heart of London. This two-day event will take place on 25–26 October 2025 at the historic Tob...

  • Other Voices Cardigan

    30 October - 01 November 2025

    Immerse yourself in the eclectic rhythms at the Other Voices Cardigan, a unique music festival from October 30 to November 1, 2025. Experience the convergence of vibrant music, inspiring talks, and cu...

  • Terminal V Halloween

    01 November 2025

    Join thousands of music fans at Terminal V Halloween, Edinburgh's ultimate indoor Halloween festival. Each year this legendary rave transforms the Royal Highland Centre (Ingliston Showground) into a b...