Sunshine Festival

Reef | The Proclaimers | The Wonder Stuff | The Fratelis

and many more

By car, Upton-upon-Severn is very accessible via the M5 and M50 motorways. From the north, leave the M5 at Junction 7 (Worcester North) or Junction 6 (Worcester South) and follow signs to the A38 toward Upton. From the southwest, take the M50 and exit onto the B4080 toward Ham Lane. In town, a large car park on Hanley Road provides ample parking for cars and coaches, and additional parking is often organized during busy events. Driving through the Worcestershire countryside offers scenic views of rolling hills and rivers, though you may find local roads like the B4211 crowded when attendees arrive.

Public transport options include train and bus. The nearest main stations are Worcester Foregate Street and Worcester Shrub Hill (about 10 miles away) and Great Malvern (about 6 miles away). Worcester has frequent services from Birmingham and London via CrossCountry and West Midlands Railway. Great Malvern lies on the line between Worcester and Hereford. From either station, you can take a taxi or catch a local bus to Upton-upon-Severn. Stagecoach and other local buses serve Upton from Worcester and Malvern, though services may be limited in the evenings, so check schedules in advance. Taxis are generally available from the stations or can be booked in advance for your journey to the festival.

For air travelers, the nearest major airport is Birmingham Airport (BHX), approximately 60 miles away (about a 1-1.5 hour drive). Bristol Airport (BRS) is roughly 85 miles (around 1.5-2 hours by car) and Cardiff Airport about 100 miles (also about 1.5-2 hours away). London’s airports (Heathrow, Gatwick, etc.) are farther, around 100-130 miles (roughly 2.5-3 hours by road). Once in Upton-upon-Severn, visitors will find a selection of local accommodations such as inns, bed & breakfasts, and country hotels. The historic towns of Malvern and Worcester (each under 15 miles away) offer additional lodging, restaurants, and amenities. Many festival-goers also enjoy camping: on-site camping or nearby campsites can provide a comfortable outdoor stay. Because accommodations fill up quickly during this busy time, booking lodging or camping spots in advance is highly recommended.