Florrie is the stage name of Florence Ellen Arnold, a British singer-songwriter, drummer and model from Bristol. Born in 1988, she grows up in Bristol and attends Colston’s Girls’ School. She begins playing drums at the age of six, after picking up the instrument while on a family holiday in Greece, and later plays in local bands before moving to London.

Career

Florrie first builds her career as a drummer in Xenomania’s house band, JFK. In that role, she plays drums on Girls Aloud’s “The Promise” and Alesha Dixon’s “The Boy Does Nothing”. A meeting with the manager of Australian singer Gabriella Cilmi leads to her successful audition for the Xenomania house band.

She initially releases music independently. In February 2010, she puts out a free download of “Call 911 (Fred Falke Remix)” through her official site, and follows it with several remixes of “Call 911” and original tracks including “Panic Attack”, “Fascinate Me” and “You Wanna Start Something”.

EP releases

Her debut EP, Introduction, appears in November 2010 and includes “Call of the Wild”, “Give Me Your Love”, “Summer Nights” and “Left Too Late”. Her second EP, Experiments, follows in June 2011, with tracks including “Begging Me”, “Experimenting with Rugs”, “She Always Gets What She Wants”, “Speed of Light”, “What You Doing This For” and “I Took a Little Something”.

She then releases Late in May 2012. That EP features “Shot You Down”, “I’m Gonna Get You Back”, “Every Inch” and “To The End”.

Sony Music and later releases

After a series of independent releases, Florrie signs to Sony Music in early 2013 under the newly formed Xenomania Records imprint. She works with Sony on advertisements for XBA-C10 headphones and releases “Live a Little”, which is used in the campaign.

In 2014 she announces her first major-label EP, Sirens. It includes “Seashells”, “Free Falling” and “Wanna Control Myself”, each with music videos, plus a remix of “Little White Lies”. “Seashells” is then released as a single and later appears with an accompanying EP containing five remixes and updated versions of “Left Too Late” and “Give Me Your Love”.

In 2015 she announces “Too Young To Remember” as her first single proper on Sony. Around the same time, she is linked with H&M through its H&M Loves Music collection.

Style and genres

Florrie’s music is associated with pop, dance-pop, electropop, indietronica and synth-pop. She is known for combining singing and drumming within her work.