Canadian producer deadmau5 once again teamed up with Nokia for a secret gig in London.
Taking over an entire square in Southwark, Nokia rigged every inch of it with lights for spectacular show which saw deadmau5 play songs from his new album 'Album Title Goes Here'.
Nokia rigged every inch of Flat Iron Square in Southwark, using specially developed software, to come alive in sequence to a deadmau5 set. People arriving in the square saw just a normal London street, and as the music started the technology allowed it to be ‘played’ like a musical instrument.
Adam Johnson, Head of Consumer Marketing (UK & Ireland) at Nokia said: “We wanted to do something as innovative as our products to celebrate the launch of the new Nokia Lumia range. The show took its inspiration from the vibrant colours of the range. The Nokia Lumia 920 has extraordinary low light capabilities and we wanted to create an event that would showcase this fantastic feature and still show that our products stand out from the current sea of faceless black handsets”.
deadmau5 said: “Playing Millbank Tower was an incredible experience, so it’s great to be back in London to team up with Nokia again. The new show was a totally different concept from last year, but equally inspiring and technically challenging.”
Published on 30 November 2012 by Wayne Feltham
