Sugarhill Gang, the original pioneers of hip hop, mark the 45th anniversary of their revolutionary hit 'Rapper's Delight' with a vibrant animated video. Discover the influence of this iconic track on the music industry and hip hop culture.
Sugarhill Gang Celebrates 45 Years of 'Rapper's Delight'
The Sugarhill Gang, original pioneers of hip hop, and the group responsible for bringing the hugely exciting and burgeoning new rap movement into the mainstream, are thrilled to announce the release of a super fresh animated video for their groundbreaking worldwide hit 'Rapper's Delight.' This timeless classic, released over 45 years ago, ushered in a whole new genre which would dominate music into the next 5 decades, not only revolutionizing the music industry but also paving the way for a myriad of artists who would make hip hop the most popular and powerful force in music in the US and across the globe.
Legacy of 'Rapper's Delight'
'Rapper's Delight' introduced the world to the infectious rhythms, clever wordplay, and storytelling that have become hallmarks of hip hop. The new animated video blends colorful visuals with classic beats, capturing the spirit of fun and creativity that the song embodies. It celebrates not just this influential track but the entire hip hop culture that has evolved from it.
Influence and Global Reach
The dynamic illustrations in the video reflect the energy and vibrancy of the late 70s and early 80s, immersing viewers in the world where hip hop began. With its ingenious lyrics and unforgettable groove, 'Rapper's Delight' continues to resonate, influencing a diverse array of global hip hop stars, from Jay-Z to Kendrick Lamar. Fans and newcomers alike were treated to a teaser of the animated video, building anticipation for the June 27th premiere.
About Sugarhill Gang
Formed in 1979, the Sugarhill Gang is credited with bringing hip hop music into the mainstream. Their debut single 'Rapper's Delight' became a global sensation and continues to influence artists and fans worldwide. With their unique blend of storytelling and rhythm, the Sugarhill Gang remains a vital part of music history and culture.
Creation of the Video
The video was created by Chilean filmmaker duo Yere, known for their innovative visual storytelling. The collaboration brings a fresh perspective to the iconic track, revitalizing its impact for a new generation of music enthusiasts.
Published on 26 June 2025 by UKFG
