Elton John has once again made headlines with a bold mix of lifestyle influence and eccentric fashion — from launching Elton John Zero, his new premium non-alcoholic sparkling drink, to turning his own kneecap into a one-of-a-kind necklace that’s grabbing attention worldwide.
As the no/low alcohol and sober-curious movements continue to grow through 2026, Elton’s mix of cultural relevance and personal style ensures he stays at the forefront of the conversation.
Elton John Zero: A New Zero-Proof Celebration Drink
With demand rising for non-alcoholic alternatives, Elton has launched Elton John Zero — a premium 0% sparkling drink aimed at celebrations, live events, and festival culture. Perfect for fans who want the party without the alcohol, the drink reflects a larger shift in lifestyle choices and festival trends for 2026.
Designed for taste, texture, and special moments, the launch underscores how zero-proof options are becoming go-to choices for events, venues, and music lovers alike.
The Kneecap Necklace: Elton John’s Most Unforgettable Accessory
In a story that’s gone viral around the world, Elton revealed he turned one of his own kneecaps into a bold fashion statement — a necklace he’s been seen wearing publicly.
Following a double knee replacement, Elton asked to keep his bones and collaborated with jeweller Theo Fennell to transform them into jewellery — complete with engraved details and a Latin phrase translating to “I will no longer bow to any man.”
The unique necklace has had fans talking about Elton’s longstanding reputation for pushing boundaries in fashion and self-expression, capturing both humour and intent in one of the most memorable celebrity trends of the year.
Elton on the Live Stage in 2026
While Elton is no longer on a full world tour, he’s confirmed a major live appearance as a headliner at Rock in Rio 2026 on 7 September 2026, a performance set to be one of the highlights of the festival season.
The blend of lifestyle influence, personal storytelling, and musical legacy ensures Elton’s presence in late-summer live culture will be a key moment for fans across Europe and beyond.
Tickets: Get your tickets for Elton John at Rock in Rio 2026 below.
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