AEG Presents appoints Jim King as the new CEO for UK and European Festivals, leading the company to greater success. King's vast experience and innovative vision will drive the live entertainment landscape forward.
AEG Presents Promotes Jim King to CEO of UK and European Festivals
AEG Presents, a global leader in live entertainment, has announced the promotion of Jim King to the role of Chief Executive Officer of AEG Presents UK and European Festivals. The announcement was made on July 23, with King transitioning from his previous position as CEO of European Festivals.
King will now take on oversight of the company's UK concert promotion business, covering everything from arena and stadium tours to club performances. In addition, Steve Homer will assume the role of President, UK Touring at AEG Presents, working alongside King as part of the leadership team.
Adam Wilkes, President & CEO of AEG Presents Europe and Asia Pacific, spoke highly of King's appointment, highlighting his strategic vision and leadership. Wilkes expressed confidence in King's ability to drive further success for the company in the United Kingdom and across Europe.
King, who has been with AEG Presents for nearly 20 years, shared his excitement about the new role and the evolving live entertainment landscape. He expressed gratitude to the company's leadership for their trust and emphasized the opportunities for growth and innovation ahead.
Leading the Live Music Innovation
From his early days at Cream producing Creamfields festival to launching events like RockNess and Bestival, King has been a pioneer in live music innovation. Since joining AEG Presents in 2008, he has played a key role in creating flagship festivals such as BST Hyde Park and All Points East, featuring top global acts.
King's latest endeavor, the successful launch of LIDO in London's Victoria Park, further showcases his commitment to imaginative and community-driven programming. His reputation as a trailblazer in the industry solidifies his position as the new CEO of UK and European Festivals.
With a focus on shaping the future of live events in the region, King's appointment marks a significant milestone for AEG Presents and the live entertainment industry as a whole.
Published on 18 August 2025 by Ben Robinson
