Dudley beer wins top award at UK beer festival

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Snowflake, a beer from Sarah Hughes brewery in Dudley, wins silver at Great British Beer Festival. Thousands attend the event at the NEC in Birmingham.

Cheers for Dudley Beer

A popular beer from the Black Country has been judged one of Britain's best ales at the Great British Beer Festival in Birmingham. Snowflake, from Sarah Hughes brewery in Sedgley, took the silver medal, impressing ale-lovers.

Award Winning Beer

Snowflake, an eight percent barley wine, was praised for its fruity and spicy notes. The event, organized by Camra, also awarded Penzance Mild as the top beer. Thousands of visitors are expected at the festival, held until Saturday at the NEC in Birmingham.

Local Tribute

The award for Snowflake is especially meaningful as it comes shortly after the passing of John Hughes, who revived the brewery in memory of his grandmother, Sarah. The brewery is located at the Beacon Hotel.

Published on 17 August 2025 by Ben Robinson

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