Jo Whiley launches a summer of 'Persil Pass on the Love' Picnics at this years Camp Bestival. Space Hoppers and Rubik’s cubes? Well, happily the traditional teddy bears picnic is set for a refresh this year thanks to Jo Whiley and Persil
This summer sees the launch of ‘Persil Pass on the Love' picnics, where mums and their little ones are encouraged to get together with friends, bring along their once-loved-but-now-forgotten teddies - newly washed - and swap them with other children to be cherished again!
We all know that kids quickly grow out of their teddies, so rather than throw them away, Jo is encouraging mums bring their old (but clean!) soft toys and then pass them on for another child to love – either by swapping with a friend or donating them to charity partner Oxfam.
To launch the campaign, Jo will be holding the first ever 'Persil Pass on the Love Picnic’ at Camp Bestival on Saturday 30th July, providing a fun activity to keep the kids happy before the music gets started! At the award-winning kid-friendly festival, families will be able to see the DJ and TV Presenter take part, swap their newly-washed soft toys and join in on the first of this summer’s picnics.
Persil 2in1 with Comfort liquid detergent leaves laundry so soft that it can be used on even the most precious items, so that well-loved teddies stay clean, irresistibly soft, smelling gorgeous – and ready to attend a picnic!
Festival-lover Jo Whiley says "As a mum, I know how difficult it can be to find family activities over the summer, which is why I think the fresh take on once-retro teddy bear’s picnics is such an inspiring idea. Toys will not only be given a new lease of life but with Oxfam, they can be passed on for other children to enjoy. Please host your own 'Persil Pass on the Love' picnic with friends and family this summer and let us know how you get on!"
Published on 12 July 2011 by Wayne Feltham