The British Music Embassy (BME) is hosting a two-night music showcase at SXSW London, featuring leading UK artists and supported by key industry partners.
The British Music Embassy announces two-night UK music showcase at first-ever SXSW London
The British Music Embassy (BME) today announces that it is hosting a two-night music showcase at the first-ever SXSW London, taking place at Devonshire Square (DSQ) from 7-11pm on Monday 2nd and Tuesday 3rd June 2025.
The British Music Embassy in London is a collaboration between UK record labels association the BPI, the British Council, the Department for Business & Trade (DBT), copyright collective societies PPL and PRS for Music, the UK’s leading charitable funder of new music PRS Foundation, and collective voice of the industry UK Music.
The BME London line-up includes:
- Beth McCarthy
- Charlotte OC
- Ellur
- Freak Slug
- Gurriers
- Joviale
- L’Objectif
- Master Peace
British Music Embassy showcases will be open to SXSW London badge-holders and music festival pass-holders.
Production partners Production Park and Allen & Heath will ensure top-class production for the showcases, with support from other industry leaders.
Partner quotes from industry leaders highlight the importance and excitement surround the BME at SXSW London.
Published on 01 August 2025 by UKFG
